01
Research pipeline
Structured gathering of what makes each business worth hiring — services, area, qualifications, the details customers actually check — with a factual-accuracy rule: nothing invented, ever.
Case study · Our own system
We automated our own trade: building websites.
To offer trades a premium website at a sensible monthly price, the economics have to work. So we did to web design what we do to clients' workflows — mapped it, systematised it, automated the repetitive 80% and kept humans on the 20% that makes a site feel hand-made.
Concept sites in days
Design system, not templates
Every site human-reviewed
The situation
A traditional agency site costs thousands because every step is bespoke: research, copy, design, build, hosting, updates. Local trades rarely buy at that price — so they end up with nothing, or with a DIY builder site that undersells work they're genuinely good at.
What we built
A design-to-deployment system.
02
Design system
A premium component library tuned for local trades — clear services, service-area maps, trust signals, mobile-first calls to action — so every site is assembled from proven parts but composed individually.
03
Copy engine with guardrails
Drafts written by AI against the research file, then human-reviewed. Claims that can't be sourced don't ship.
04
Delivery & care
Hosting, updates, seasonal tweaks and content changes handled on the monthly plan — the site stays alive instead of rotting.
workflow-forge · design-to-deployment
How it flows
Brief to go-live, one pipeline.
- Brief
- Research file
- Composed design
- Guarded copy
- Human QA
- Private preview
- Go-live
- Monthly care
The numbers
Why the monthly price is possible.
Concept previews in days, not weeks
A fraction of traditional agency cost
We keep exact production times internal — but this system is why the monthly price is possible.
Under the hood
COMPONENT DESIGN SYSTEM
RESEARCH-FIRST COPY
AI DRAFT + HUMAN QA
FAST STATIC HOSTING
NO PAGE BUILDERS