A UK supplier of custom badges and branded merchandise ran quoting, artwork proofs and order tracking by hand — email by email, spreadsheet by spreadsheet. We're building the system that runs it instead.
Up to 90% of manual steps automatableModelled 35 hrs/wk recoveredModelled £45,500/yr saving
The situation
Every made-to-order merchandise business shares the same spine: a logo arrives → artwork is proofed → the customer approves → a quote is agreed → a factory order goes out → months later, a reorder should happen (and often doesn't, because nobody chased it). Here, each step lived in a different place: quoting rules in someone's head, artwork checks in a weak upload plugin, tracking in spreadsheets, updates typed by hand. Every order worked — but every order cost hours.
What we built
One connected production workflow.
01
Artwork Proof Engine
Customers upload a logo and see it placed on the actual product — sized to safe areas, colour-checked, non-destructive. Revisions are versioned; approval is bound to a specific version, so "that's not what I approved" conversations end.
02
Pricing & product configurator
Size × quantity break × plating × colour count × attachment × setup costs — a deterministic price from the company's real rules, with unusual jobs routed to a human instead of guessed.
03
Operational core (CRM)
Customer, enquiry, artwork, quote and order status in one database — the system of record, not another silo.
04
Automation layer
Follow-ups on unanswered quotes, hot-lead flags, reorder reminders and factory spec sheets generated from approved artwork.
proof-engine · artwork proof sheet
Proof sheet generated from an uploaded logo — sized, colour-checked, rule-reviewed.
proof-engine · rule audit
Every proof audited against the factory's real production rules before it ships.
How it flows
Before, and after.
Before
Email
Download
Open editor
Eyeball sizes
Export
Attach
Wait — repeat for every revision
Retype into quote
Update spreadsheet
Remember to chase
After
Upload
Auto-placed proof
Customer approves v3
Price computed
Order tracked
Updates and reorder reminders send themselves
The numbers
What the mapped workflow models.
35 hrs/wk
Admin recoverable (modelled)
£45,500/yr
Modelled saving
Days → mins
Quote turnaround, standard jobs
Figures are modelled from the mapped workflow (hours × staff cost × automation coverage), consistent with the estimator on our homepage. We publish measured results only once they're measured.
Under the hood
PYTHON RENDER WORKERSWEB PROOFING UIDETERMINISTIC PRICING RULESVERSIONED APPROVALSEMAIL DELIVERY VIA COMMODITY RAILSEXPORTABLE DATA
Run a made-to-order business? This platform was built to be configured for you.